What I’ve been up to..

Most of my work is under NDA.
If you’d like to know more about my approach, drop me a text and we could do an intro call, where I could show you more of my case studies..

Worked with an FMCG company to position and rebrand its $2B B2B product.

  • We have conducted the company audit along with the customer and competition research in order to craft their positioning and identify their unique selling point.

  • This stage involved interviews with their teams across the US, as well as crafting of their brand identity in line with the established brief.

Created a new global retail strategy for a world’s most famous beverage company.

  • In order to create the retail strategy we have conducted the company’s audit, their unique selling points, and juxtaposed it against biggest trends in their target customer group.

  • We then crafted the vision for their retail presence along with the design principles that would be translated into their phygital stores.

  • By conducting customer research and trend analysis, we have defined the target audiences needs that fed into the “popular toy” strategy.

  • We were asked to analyse their current products and why there was a dip in sales around it. After conducting the cusotmer research, we worked with their head marketing teams to ideate around the shift, that we have put forward.

  • We have been asked to look into the retail market of a specific region and see what can they do to become a leader in it again. From our primary and secondary research, we have created a new retail vision.

  • We were asked to analyse their existing services in their retail chain. After conducting our analysis, we have put forward aspects of their services that could become their USPs.

Consulted an international fashion brand on their community and team building.

  • We have analysed their brand history and the current social history to better understand the brand. After conducting a competitor and out of sector research we have created our point of view and proposed a new vision.

  • We have also been asked to identify and strategise on-brand service experiences for their retail spaces. We have been asked to create a brief book for their customer teams.

  • We were asked to look into potential companies that our client could collaborate with. We have conducted client brand’s audit, market and trend research in order to devise our point of view.

  • We then crafted the product strategy and potential campaign activations that could happen around it.

Worked with one of the biggest global fintech companies establish their design philosophy.

  • We have been asked to look into their current branding and create a bigger philosophy that could bring brand equity and direction for their marketing teams.
    We have started with looking at their competition, clients and conducting interviews with their internal teams, in order to better understand the business and their services.

  • After our initial research, we have stopped on two potential territories. We decided to bring them to life with inspiring and rooted in the brand’s history stories behind each of the routes.

  • A very quick brief to help finalise the retail vision for the stores.

  • Helped to create a vision statement for the experience.

  • We have been asked to help them uplift their existing brand. We have started by looking at the market as well as the history of the brand.

  • We have been crafting the brand story, naming their community and writing their manifesto.

  • Their existing brand needed a revamp in order to become more scalable and be flexible enough for the upcoming service expansions. I have conducted a market research and positioned a brand as a challenger in the fitness industry.

  • When the brand strategy was finalised, I was asked to look at their content strategy, and help them with tone of voice and content pillars.

  • After conducting the initial market research I have worked on the positioning, naming and branding.

  • We have also worked on the name and the tone of voice for the company. We wanted to help the brand standout and catch the attention of small and medium size tech startups out there.

  • Working as a senior digital designer I was working between both marketing and product teams on website and funnel maintenance, content production and working with external agencies.

  • I have worked on both: the 2020 Virtual festival branding and a potential redesign of the company.

  • We have worked with KJ Tait to help them better communicate their services and to define their brand philosophy.

  • Along with the brand redesign, we have also been asked to set the design direction for their social channels and website.

  • I have worked with 5×15 on their social media presence. After doing their marketing mix audit, I have done a competitors analysis and

  • Having defined the overall visual direction, I have created a visual design system for their marketing team to use across all of their marketing channels.

  • At Warehouse I have been working as a part of both marketing and digital teams. I have worked on the campaign rollouts from platform landing pages, to email designs, to in-store banners.

  • I have been working closely with social media team on the content production for campaigns, as well as overall design of the social media channels.