Client: Multinational beverage company
Agency: forpeople →
Imagining new viral soft drinks for young audiences in the US.
Client’s background.
The client was a multinational company that have been a leader in the industry for more than hundred years. They have been successfully selling not only their classics, but new collab editions as well.
Business problem
Their collab editions have gone viral before, so they were looking for fresh ideas for the upcoming few years.
Approach
The main goal for us was to find another leader in a territory that we are leaders in ourselves so that we can craft a story around our connection points.
We started with making sure we are all clear about the territories that we can go into. We want to make sure that we have enough leverage to be a leader in that space. Once we settled on them, we started looking for other leader that we can collaborate with from other sectors.
We then dived deeper into the selected leaders’ social histories.
Shift.
In the end we presented our proposed connection points with other leaders. We visualised how they can be translated into powerful stories and messages, which could help both companies target their audiences in innovative ways.
The strategies were then turned into briefs for the creative departments to visualise the final products.
Solution.
The final PDF deck with the proposals was sent to other leaders for further negotiations and ideation..
