Client: 5x15 →
Role: Branding consultancy + social media development
Contributing to the spread of important conversations.
Client’s background.
5x15 is one of the UK's leading producers of public-facing spoken-word events. Founded by Rosie Boycott, Daisy Leitch and Eleanor O’Keeffe (Founder of the How to Academy), 5x15 brings world leading figures to speak to audiences to spark ideas and inspiration.
Business problem
The business has been performing well, however they needed a more unified visual presence online. The visual identity never had a visual philosophy or a brand book.
Approach
Their logo and the typeface has already been established when I started working with them. Their website has already been created and could not be changed in that moment.So I have based the new digital and social media direction on the existing visual assets.
Solution
→ I have started by assessing their existing brand identity and digital presence→ Conducted the competitor research and proposed the new social media direction→ Created their marketing design system
