I combine strategy and creative direction to help companies tell stories that matter.
How I can help
I oversee every step of the strategy cycle, from brief building and stakeholder workshops to campaign development, testing and implementation.
Brand management
I help companies better understand their challenges whether they are related to their brand image, sales or future-facing transformation.
Product marketing
From the initial go to market strategy to crafting the final consumer-facing message, I use insight-driven approaches to craft experiences that stand out.
Campaign strategy
From target audience research, to cultural analysis, to campaign timeline, I make sure that the message is crafted specifically for the target audience in mind.
A bit about me
I’m a creative strategist who is passionate about companies and products that have a great reason for existence.
My main goal is to combine business strategy and creative direction to help companies communicate with relevant audiences in an effective and meaningful way.
I oversee every step of the brand strategy cycle, from brand workshops and stakeholder interviews to design development, testing and implementation.
Previous clients included
What I’ve been up to recently.*
Worked with an FMCG company to position and rebrand its $2B B2B product.
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We have conducted the company audit along with the customer and competition research in order to craft their positioning and identify their unique selling point.
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This stage involved interviews with their teams across the US, as well as crafting of their brand identity in line with the established brief.
Created a new global retail strategy for a world’s most famous beverage company.
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In order to create the retail strategy we have conducted the company’s audit, their unique selling points, and juxtaposed it against biggest trends in their target customer group.
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We then crafted the vision for their retail presence along with the design principles that would be translated into their phygital stores.
Helped a multinational corporation find their angle on the next generation of kids.
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By conducting customer research and trend analysis, we have defined the target audiences needs that fed into the “popular toy” strategy.
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We were asked to analyse their current products and why there was a dip in sales around it. After conducting the cusotmer research, we worked with their head marketing teams to ideate around the shift, that we have put forward.
Worked with a tech retail company to launch the biggest tech flagship in their country.
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We have been asked to look into the retail market of a specific region and see what can they do to become a leader in it again. From our primary and secondary research, we have created a new retail vision.
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We were asked to analyse their existing services in their retail chain. After conducting our analysis, we have put forward aspects of their services that could become their USPs.
Consulted an international fashion brand on their community and team building.
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We have analysed their brand history and the current social history to better understand the brand. After conducting a competitor and out of sector research we have created our point of view and proposed a new vision.
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We have also been asked to identify and strategise on-brand service experiences for their retail spaces. We have been asked to create a brief book for their customer teams.
Imagined new viral soft drinks for young audiences in the US for a multinational beverage corporation.
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We were asked to look into potential companies that our client could collaborate with. We have conducted client brand’s audit, market and trend research in order to devise our point of view.
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We then crafted the product strategy and potential campaign activations that could happen around it.
Testimonials
Aizhan joined the D&P Strategy and Transformation team to support on a key consumer insights research study for a global client, and further supported in the translation of the findings into some actionable strategies and bold ideas.
Aizhan is a deep thinker, a creative ideator, and a confident, articulate and energised communicator!
Paul West
Director of transformation
Dalziel & Pow
I was lucky to work with Aizhan twice. First time as a head of design and the second time as a client. Aizhan always goes beyond the brief and the expectations, expanding the potential of any project.
It's not a surprise that I couldn't find a better brand designer and strategist to work on my business brand.
Irina Rusakova
Inclusive Design and Research Consultant