Agency: forpeople
Linked In : forpeople posts
Role: Senior Creative Strategist

Creative strategy at forpeople.

All my strategy work at forpeople is under NDA. If you’d like to know more, please send me an email and I can put you in touch with the Director of Strategy at forpeople, who can give you a reference.

I can present you a couple of case studies in person.
The presentation will be focusing on my approach, responsibilities and general insights. I will not mention the names of the clients or the specifics of their briefs.

Work samples

Helped one of the world’s top 5 fintech companies create their design philosophy.

Helped a US FMCG company brand and position its $2B B2B product.

Helped world’s biggest beverage company create their new global retail strategy.

Led insights and segmentation work to help launch new viral soft drinks for young audiences.

The kind of work I did

  • Development of and participation in the stakeholder presentations and workshops

  • Development of pitches

  • forpeople strategy team training:
    1. The cognitive dissonance workshop.
    A workshop for the strategy team to learn ways of working with and talking about the consumer decision-making processes.
    2. Segmentation workshop.
    A workshop designed to discuss the current limitations in the consumer segmentation and to try new tools that could be used in our everyday practice.

  • Evaluation of clients’ existing business model and marketing strategies

  • Target audience research reports and workshops with clients

  • Development and participation in the strategy workshops

  • Research and development of the strategic territories

  • Development of the main strategic shifts for the businesses

  • Positioning strategy development

  • Presentation of the strategy to the wider global marketing teams

  • Collaborative development of activation ideas with the creative team to test the new strategic direction

Responsibilities