Agency: Dalziel & Pow
Role: Creative Strategy, Customer Research
Creative strategy and customer research at Dalziel & Pow.
All my strategy work at D&P is under NDA. If you’d like to know more, please send me an email and I can put you in touch with the Director of Strategy & Transformation at Dalziel & Pow, who can give you a reference.
I can present you a couple of case studies in person.
The presentation will be focusing on my approach, responsibilities and general insights. I will not mention the names of the clients or the specifics of their briefs.
Work samples
Helped to position a women-led business in the Middle East.
Helped a multinational corporation find their angle on the next generation of kids.
Worked with a tech retail company to launch the biggest tech flagship in their country.
Helped an international fashion brand with their community building.
The kind of work I did
Development and participation in the stakeholder interviews/workshops
Pitch development and presentation
Evaluation of client’s existing business model and marketing strategies
Analysis and research of the target audience and the market
Target audience research reports and workshops with clients
Development and participation in the strategy workshops
Research and development of the strategic territories
Development of the main strategic shifts for the businesses
Positioning strategy development
Presentation of the strategy to the wider global marketing teams
Collaborative development of activation ideas with the creative team to test the new strategic direction
Sector research for D&P white papers
Responsibilities